Sunday, June 29, 2008

Can Your Web Float?

Ever since the web appeared people and businesses have found ways to use it for numerous purposes. Technical engineers have created hundreds of thousands lines of code aimed at creating functionality and features to enhance the web. Over time all this code has created an environment of silos of connectivity and functionality.

In the Web 2.0 world people are now experiencing enhanced functionality and have been enabled to "connect" with others and to "create and distribute" their own media. These new functions and features have drawn hundreds of millions of individuals to the web and the growth rate surpasses any milestone of participation in the history of the web. However the problem of "silo engineering of code" remains and users are screaming for the reverse engineering of the web.

Google pushes for "open social" which is the first step towards a long journey of reducing silos. Doc Searls is working on VRM, Vendor Relationship Management, with the aim of breaking down barriers and enabling businesses and individuals to better manage their relationships with business and other individuals. The movement to further enabling people to manage and control their activities centric to the web has begun and is building momentum daily.

How is the Web Being Reengineered?

Reverse engineering is defined as “the process of analyzing a subject system to identify the system’s components and their interrelationships and create representations of the system in another form or at a higher level of abstraction”. The main reason that reverse engineering is frequently adopted is because it enables engineers to recover inadequate or non-existent information about a system by conducting a “backward” analysis of the existing legacy system in order to gain an overall perspective of its functionality."

If the web was reengineered the focal points of value would be aimed at applications that enable the end users to collect, integrate and manage the following for their specific purposes without being tethered to anyone "silo".

  1. Data.
  2. Information.
  3. Knowledge.
  4. Relationships.
  5. Content.

Enter The Floating Apps Company

The Floating Apps Company has been working for years in examining how to reverse engineer code within the web which would enable user’s full freedom in managing their virtual world without being tethered to a world built by others. Their work has been focused on building a "floating application" that provides user controlled full integration of the five points above for individual and business purposes. The floating application concept was designed with the following objectives:

  1. Browser agnostic and not required
  2. User centric controls for integration of the five elements
  3. User managed with freedom to add on functions and features of their choice
  4. Facilitate media of all forms from and to all existing and future access and distribution channels

Imagine Your Place enables you to have your blog, your connections, your micro-blog, your video broadcast, your channels, your pictures, your search and anything else you want in Your Place. Imagine advertisers and brands bidding for space in Your Place and you decide whether any of Your Place has ads and if so with whom and at what price as well as where in Your Place.

Imagine Your Place enabling you to interface with your suppliers, both personal and professional. Social Commerce will explode and Your Place will be where value and goods are exchanged.

Imagine the web no longer restricting you to “silos” rather Your Place is your space to design and interact with anything and anyone. Imagine you having control over Your Place and being able to define whom and what gets to view or participate with you in Your Place.

You won’t have to imagine long, The Floating Apps Company is reengineering the web and the term virtual. Your Place leapfrogs ahead of the “clutter” of today’s web and creates a new passage to the future.

The Floating Apps Company first released GoYodeo as a floating application for video. Now the same applications will enable users to integrate, manage and control everything we've discussed in this post. Stay tuned for more information as The Floating Apps Company reverses the power of the web from the few to the many.

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